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Growth and Acquisition Strategist

Location
Chicago, IL

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The Growth u0026 Acquisition Strategist will report into the VP of Marketing with a dotted line to the CEO.u00a0 He/she will be responsible for helping drive **MEMBERS ONLY**SIGN UP NOW***.u2019s growth strategy through customer segmentation and identifying new customer acquisition channels.u00a0 This is a highly analytical role but also requires the ability to execute and have end-to-end ownership: from coming up with the strategy, to overseeing the implementation, to analyzing and interpreting the results.nn**MEMBERS ONLY**SIGN UP NOW***. is a Chicago-based, direct fashion brand that is disrupting the menswear space. We are the #1 eCommerce destination for high quality, trend-driven accessories at an accessible price, and recently expanded into menu2019s clothing with the launch of dress shirts and made-to-measure suiting. Weu0027re a small, entrepreneurial team with big ambition. We have the wind of a strong brand and established traction at our back.nnKey Responsibilities:nnCreate a strategy to drive online growth through customer acquisitionntOwn new customer acquisition from ideation to implementation u2013 perform customer segmentation, identify new marketing tactics for each segment, test and implement different strategies, and react to resultsu00a0ntRoll up your sleeves and get your hands dirty u2013 for example, if you want to test Facebook ads, identify the key customer segments, develop different messaging strategies to test, work with creative teams to develop the ads, implement the ads through the Facebook platform, analyze results to determine optimal messaging strategy for each segment and implement the winning strategiesntOwn acquisition marketing budget u2013 one of the largest spends in the company u2013 determining how to maximize the marketing mix and scale channels that are working to deliver the greatest ROIntCreate a reporting package for executive board and leadership team to understand the performance of marketing spendntProvide insights to support CEO in understanding overall business performance and determining strategic directionntWork closely with all teams across the business, gaining exposure to business functions and determining strategies that impact teams, including technology and merchandisingnRequirements:nnMinimum 3 years management consulting experience or similarntInterest in eCommerce, fashion, or retailntInterest in working in a fast-paced, startup environmentntProject management experience and the ability to juggle lots of tasks simultaneouslyntInnovative, forward-thinking, and self-starting mentality u2013 must be able to take ownership and deliver results with little oversight,

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